Leadership Psychology & Organisational Culture
Tech doesn’t fail. People fail to adopt it.
In today’s hyper-digital world, the real obstacles to tech success aren’t technical—they’re human. This article reframes ineffective technology adoption as a matter of trust, emotional resistance, and leadership behaviour. Leaders who overlook the psychological readiness of their teams will face resistance, rework, and reduced ROI.
“Technology doesn't automatically lift productivity or performance. Its value depends on how it's used—and who leads that change.” — Erik Brynjolfsson, Stanford Digital Economy Lab
Digital transformation begins with cultural transformation. When leaders role-model openness, curiosity, and adaptability, they create an environment where technology can truly take root.
Is your team resisting change—or resisting how it’s being led? Start by leading the transformation you want to see. Ensure Executive search assesses these needs or promote fast starts with an Interim manager.
Follow us for next week’s article on what middle managers really know about digital friction.